Promote your business on Facebook & Instagram
Last updated August 31, 2026
Run ads that send people to your main page, where they choose which offering fits them. Best for K-12 schools and businesses with multiple similar programs at different levels.
How it works
Promote your business uses a different ad funnel from offer promotions.
When someone clicks your ad, they land on your main page — not a single offering. From there, they browse what you offer and pick the program that fits (for example, the right grade level).
Your ad promotes your school or business as a whole. Sovoli tracks which offerings people explore and applies, so the ad system can learn over time.
When to use it
Use business promotions when:
- You run a K-12 school with separate offerings by grade (Grade 1 through Grade 6, for example)
- The programs are largely the same experience at different ages
- You want one ad to reach families and let them self-select the right path
For a single specific program or adult education, use Promote an offer instead — that sends people straight to one offering page.
What this will help you do
- Run one ad for your school or business instead of one ad per grade or program
- Let families choose the offering that matches their child or need
- See which programs attract interest from the same campaign
- Keep messaging broad while still tracking conversions per offering
Status: Planned