Camaria College of Beauty Technology+ · Case study
See how Camaria used Sovoli to connect Facebook and Instagram ads with bookings, enrollments, and payments—all in one place.
Video coming soonBefore Sovoli: No website
With Sovoli: AI-managed website with verified customer reviews
Before Sovoli: Boosting posts and waiting for messages
With Sovoli: Ads bring people directly to her offers
Before Sovoli: Handling bookings and enrollments through chats
With Sovoli: Customers book and students enroll online
Before Sovoli: Manually checking payments
With Sovoli: Payments are tracked automatically
Before Sovoli: Guessing which ads work
With Sovoli: Know exactly which ads bring paying customers
Before Sovoli: Ads don’t learn which clicks turn into sales
With Sovoli: Facebook and Instagram learn from sales to find more likely buyers
Promotion 1
Camaria wanted to combine two programs into one: braiding and acrylic nails. She sent us the schedule, curriculum, price, and cost breakdown, including deposits. She also sent videos and images for the offer page, creating the images herself with ChatGPT.
We built the offer page and created the ad from her description. She set a budget of about $3 a day, and the whole funnel was live within minutes.
Once the first booking came in, Meta started learning who to show the ad to and sent more of the right people. Real bookings kept coming, the funnel kept learning, and the return on ad spend kept climbing.
Launched onInstagramFacebook
Average spend $3–$5 a day
Return on ad spend
Every $1 spent brought in $12.64 in revenue.
Promotion 2
Camaria wanted to test the platform for her massage services. She sent us her availability and how long each session runs, and we set up the page and launched the ads within minutes.
One thing stood out. In Jamaica, many people book online but drop off when they reach payment. This offer asked for the full price upfront, which is why 18 people booked but only 2 paid.
The braiding program above took a deposit online instead, and a much higher share of people paid. In this market, a smaller payment upfront converts better.
Launched onInstagramFacebook
Average spend $3 a day
Return on ad spend
Every $1 spent brought in $1.75 in revenue.
How it works
From the first click to the final payment, everything works together.
We built Camaria’s website and connected it to her Facebook, Instagram, and ad accounts. Now Facebook learns which ads bring real customers and students.
High-conversion pages built to sell each offer, with the curriculum, schedule, deposits, and payment plans.
See an example in actionDimePay takes card payments online; bank transfers are confirmed by her team. Receipts go out automatically, and every payment is sent back to Meta.
No Meta Pixel needed
The Pixel can miss up to 40% of sales. We send every booking and payment straight to Facebook and Instagram instead.
Our performance marketing agent orchestrates everything set up above, launching ads and offers within minutes. It monitors results and raises or lowers budgets as needed, so Camaria can launch her own funnels with its help.
What we learned
Every business is different, but working with Camaria taught us what really drives results in the beauty and training space.
Lesson 1
Clicks are just the beginning. A professional website with real reviews and testimonials gives people the confidence to book or enroll.
Camaria
Beauty Training & Spa Services
Book nowReal reviews
5.0 · 10 reviews
Lesson 2
For higher-priced services and programs, reducing the initial commitment can make it easier to say yes.
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