Manually Creating an Ad in Meta Ads Manager
Last updated August 15, 2026
Learn how to manually create a Meta ad in the mobile Meta Ads Manager app so Sovoli can send tracking information back to Meta.
Why this matters
Setting up your ad this way reduces ad spend by teaching the algorithm what is happening on the Sovoli landing pages, so it shows your ads to people who are more likely to sign up.
1. Create a New Sales Campaign
Open the Meta Ads Manager app and tap Create to start a new campaign.
Choose Sales as the campaign objective. This tells Meta to optimize for purchases, not just clicks.
2. Set Up Your Ad Set
Go to the Ad Set step. This is where you define your audience, placements, and budget.
a. Set Conversion to "Website"
In the ad set, find the Conversion section and set it to Website.
This tells Meta that your conversion happens on your website, not in a chat.
b. Set the Conversion Event to "Purchase"
Open Conversion Event and check the two critical settings:
- Ensure the Sovoli Pixel is selected. This might be named differently for your accounts.
- Set the Conversion event to Purchase.
How this works
This is how Sovoli receives tracking information and feeds it back to Meta.
3. Set the Ad Creative Website
Go back and select Ad, then select Ad Creative.
Ensure the website is set to the correct Sovoli offer page — the dedicated program page for the program you are promoting.
4. Continue Setting Up the Ad
You may continue setting up the ad after this, but those are the critical pieces.
Anything you configure beyond these steps — budget, schedule, creative — is up to you.